小村故事：基于叙事的乡村旅游规划
Rural Tourism Planning Based on Stories
作者信息
翁 瑾 复旦大学旅游学系副教授
黄志华 复旦大学旅游学系研究生
何 忻 复旦大学旅游学系研究生
摘要 故事是真正的旅游吸引物，把旅游地视为故事叙述的媒介，是文旅融合开发的重要方向。旅游叙事是多元叙事手段的综合，可以更好地激发旅游者的价值认同和情感共鸣，并提高旅游者的体验质量。基于叙事的乡村旅游规划需要视故事为旅游资源，从历史地理的研究中挖掘人物故事和集体事件；需要通过故事的剪辑和空间安排来组织游线；需要正确处理故事与场所的关系，以搭建具有原真性的“舞台”；需要利用情景式表演、叙事性主题展览馆、影像作品、周边产品等，凸显旅游叙事的多样性、生动性和互动性。研究以温州市泰顺县仙居村为例，讨论一个基于叙事的乡村旅游规划的应用案例。
关键词 叙事，旅游叙事，旅游规划，文旅融合
Abstract The story is essentially tourism attraction. Regarding tourism destination as the medium of narrative is an important way for the development of integration of culture and tourism. Tourism narrative is a combination of diverse narratives, which could significantly contributes to stimulating tourists' value identification as well as emotional resonance and improving tourists' experience quality. Rural tourism planning based on narrative needs to regard stories as tourism resources, and excavate character stories and collective events from the study of historical geography. It is necessary to organize tour routes through story editing and spatial arrangements. It is necessary to properly handle the relationship between stories and places to build an authentic "stage", and scenarios, performances, narrative themed exhibition halls, video works, and peripheral products need to be used to highlight the diversity, vividness, and interaction of tourism narratives. The study also discussed a narrative-based rural tourism planning with Xianju village, Taishun County, Wenzhou City as an example.
Keywords narrative, tourism narrative, tourism planning, integration of culture and tourism
文章来源：《城乡规划》2019 NO.6
